The Tickled Cow was a branding and visual identity concept for a new bar & grill entering the upper-middle mainstream market
My team and I focused on colour as a key point of communication. This focus would enable The Tickled Cow to utilise their bold identity & shout about their new space 
A key part of developing the brand involved looking at what had been done before and finding ways to take it in a new direction. None of the competition utilised our playful and direct tone of voice, we wanted to avoid the childish and the austere by landing in the middle
Created for: CHS Creative via Year 2 Visual Communication, Arts University Bournemouth
Team: Connor Cullen, Stew Humphreys