Stable Futures
Context
A branding and graphic design project, creating an identity for an equine assisted therapy start-up.
Objective
Create an uplifting identity for therapeutic horsemanship, which feels both personal and professional.
Outcome
By bringing together bright and clear graphic elements with statement photography, Stable Futures could welcome the children they sought to help and engage professionally with social workers.
Client Case Study
2020 – 2021
Branding
Graphic Design
Background
Stable Futures was a new business, offering equine-assisted therapy for children. They had existing stables and expertise in children’s services. To get their business started, they needed an identity and a range of collateral which would allow them to engage with social workers professionally but also interact with children in a friendly way.
Working alongside EquiSense Marketing, who developed the marketing strategy, I designed and implemented the visual style and direction for Stable Futures. Creating their logo and all visual elements and applying them to the necessary collateral. Helping Stable Futures get started.
The logo I created served not just as a representation of Stable Futures itself, but also as a visual metaphor for equine-assisted therapy.
Across all collateral yellow was used to callout important information. Maintaining a professional style, while keeping it light.
Conclusion
I had a great time collaborating on this project. Working in step with EquiSense Marketing meant that we could create a united final output for the client. Giving me the opportunity develop designs which were inline with both the marketing strategy and the broader business of Stable Futures.
The identity and collateral I created were used for the launch of Stable Futures and went on to be integrated when Stable Futures was brought under the umbrella of it’s parent company.